Instagram DM automation
Stop answering the same questions by hand. Set the rule once: when a message contains a keyword, the reply goes out; message requests get handled by your rules; everything else waits for you in the inbox.
Keyword-based auto-replies
A DM automation in IGFlow starts with a "new message" trigger. When the message contains your keyword, your prepared reply is sent automatically. Create separate rules for recurring topics such as "price", "catalog" or "booking".
Replies can be personalised. Insert the sender's username or fields from the message with the {{ }} syntax; the ready-made recipe comes with these fields filled in, so no technical knowledge is needed.
- Keyword matching with a personalised reply template
- Daily reply limit, so a rule never sends messages unchecked
- Messages that match no rule stay visible in the inbox
Put message requests on rules
Messages from people you don't follow land in the requests folder. In IGFlow's flow builder you can read message requests as a source, filter them, approve them and send an automatic reply to the approved sender.
Real-time inbox
With the account's live connection on, new messages and notifications arrive in the panel instantly. Read and reply from the same screen and see whether an automation has already answered. If you manage several accounts, each one has its own inbox.
AI-written replies
When a fixed template is not enough, let a language model write the reply. Add your own OpenAI-compatible, Anthropic or Gemini connection, write your instructions, and the model answers based on the incoming message. See the AI assistant page for details.
What you should know
IGFlow works through the account's own session rather than Meta's official messaging API. That is what lets it follow, like, watch stories and collect audience data, which the official API does not offer. It also means Instagram's terms restrict this kind of automation, and accounts can receive temporary action blocks or restrictions. IGFlow does not remove that risk; it aims to reduce it with per-account limits, working hours and detection of silently ignored actions.
Frequently asked questions
Do I need technical skills for Instagram DM automation?
No. In the ready-made "reply when a DM contains a keyword" recipe you only type the keyword and the reply. The visual flow builder is there for more complex scenarios.
Will the same person get several replies?
The recipe replies to every matching message and is capped by a daily limit. If you want each person to get only one reply, add the "dedupe" node in the flow builder.
Can I use it on more than one Instagram account?
Yes. Every account has its own automations, limits and inbox. How many accounts you can add depends on your plan.
Related pages
How to set up Instagram DM auto-replies
Step by step: set up keyword-based Instagram DM auto-replies with a rule, a reply template, a daily limit and a test. Done in five minutes with IGFlow.
Read more →FeaturesAn AI assistant for Instagram
Generate AI replies to Instagram messages with your own OpenAI-compatible, Anthropic or Gemini key. Give the agent tools like Notion and Linear over MCP.
Read more →FeaturesA visual flow builder for Instagram
Connect trigger, filter, logic and action nodes to design your own Instagram automations. Scheduled runs, webhooks and AI nodes, all without writing code.
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