An AI assistant for Instagram
Fixed templates can't answer every question. In IGFlow the reply is written by the language model you choose, your brand voice is set by your instructions, and the agent can use external tools when it needs to.
Bring your own model
AI connections belong to you: add an OpenAI-compatible endpoint (OpenAI, compatible services such as OpenRouter, or your own server), an Anthropic key or a Gemini key once, and use it across the flows of all your accounts. Model choice and cost stay under your control.
Replies based on the message
The "AI reply to message" action passes the incoming DM and your instructions to the model and sends the generated text. Describe your products, the reply length and the tone in the instructions. Combine it with a keyword filter so it only answers certain topics.
An agent that uses tools
The AI agent node goes beyond a single reply: it can call tools you connect over MCP (Model Context Protocol). It could read product details from a Notion page before answering, or open an issue in Linear. MCP connections are added from a catalog in one click, with OAuth.
You stay in control
AI replies follow the same account limits, working hours and daily quotas as every other action. We recommend narrowing which messages get an AI reply with filters, and reviewing results in the inbox during the first days.
Frequently asked questions
Does IGFlow use its own AI model?
No. Replies are generated with the connection you add (OpenAI-compatible, Anthropic or Gemini). Your key is stored encrypted on the server.
What is MCP and why does it matter?
MCP is a protocol that lets language models use external tools in a standard way. In IGFlow it lets the agent reach information outside Instagram and take actions there.
Related pages
Instagram DM automation
Auto-reply to Instagram DMs by keyword, handle message requests with rules and follow every conversation in a real-time inbox. Instagram DM automation with IGFlow.
Read more →FeaturesA visual flow builder for Instagram
Connect trigger, filter, logic and action nodes to design your own Instagram automations. Scheduled runs, webhooks and AI nodes, all without writing code.
Read more →GuidesHow to set up Instagram DM auto-replies
Step by step: set up keyword-based Instagram DM auto-replies with a rule, a reply template, a daily limit and a test. Done in five minutes with IGFlow.
Read more →